The verdict is in: Pinterest has hit the sweet spot where social media and commerce meet.
From Architecture and Art through DIY & Crafts, Film, Music & Books, Food & Drink, Geek, Humor, Kids, Pets, Sports, Travel & Places and on through Women’s Apparel and many, many more you’ll find category by category stunning photography and illustrations.
Companies are advised to “build a board” or folder of rich images that tells their story visually and through short (shorter the better) descriptions.
Take a look at this page and how one image with a short, compelling message cuts through the clutter:
Think the “KISS” rule.
Keep It Simple with these 3 basic Do’s & Don’ts:
- Choose creative images that appeal to viewers emotionally and reflects your vision. Compile those images on a board or in a folder.
- If it is a product or service, think “Outcome”- Can it create a beautiful or interesting product? Look at ways customers will use it or the settings in which they may use it. If a service, how does it enrich their life or solve a problem?
- Keep copy short. Think ‘headlines’ as much as possible.
- Hard sell. Check that expensively developed corporate copy at the door.
- Forget to “Pin It”. Add “Pin It” buttons to your website, blogs and any of your social channels that offer the capability.
- Behave. If you “Pin” in shameless self-promotion you will not reap the full benefits but you will undermine Pinterest’s etiquette guidelines (see below) . Share images and thoughts that are meaningful and engage on a personal level.
Straight from the Pinterest “Invited” page:
Pinterest Etiquette: Try to…
- Be Nice!
- Be Creative. The best pinboards mix products, art, recipes and images from all across the web. Try not to pin everything from a single source.
- Give Credit. If you blog about an item you found on Pinterest, it’s nice to credit your fellow pinners by linking back to the original pin.
Experience some of the Pinterest Pack leaders: